Are you about to throw in the towel in your home business because you're not getting any leads and sales? Today you'll learn from legendary marketer David Sharpe the 5 W formula that will help you enroll 2 members per day into your business.
Make sure you share this with your team as this will help them.
Who is David Sharpe?
Before David Sharpe made millions of dollars with a digital marketing business he should have been dead. He was a homeless, high-school dropout who was addicted to drugs and destined for early death.
By 24, his life was shrunk down to the spare change in his pocket and the bag of clothes he had slung over his shoulder.
And instead of going on living a meaningless and mediocre life, like most people do, he discovered attraction marketing and changed his life.
He started a digital marketing business with nothing but a crappy laptop and a Wi-Fi connection and went on to do over $200-million in sales. In this interview with My Lead System Pro Co-Founder Brian Fanale, David Sharpe shares how to turn your mess into a million dollar message and use your story to enroll at least 2 people per day into your business
The 5 W's
How did David Sharpe earn over $200,000,000 in sales? He got very clear about his marketing message which is centered around 5 “W's”.
The number one reason why 97% of home business owners fail is they are not clear on what their marketing message is. Success in your business depends on the message to market match.
The cool thing about this 5 “W” formula helps you gain clarity.
Who is your target customer? If other people are succeeding in your company and you're not, it's not the company, it's not the product, it's not the compensation plan, it's you.
Most likely it's your messaging and you don't know who you're talking to. You need to know who will respond best to your story.
Marketing online is sift and sorting your target market from everyone else.
After knowing who your market is, David Sharpe says the next “W” is what EXACTLY am I selling?
You need to be very clear on what you're selling and able to explain it in simple terms. Less is always more.
Here's the thing. You don't need to know every little thing about your business opportunity or product.
Get clear on what your message is to your audience. If you're more business opportunity‐minded, make that 90 percent of the presentation and 10 percent about the product.
If you're more product‐oriented, make that 90 percent and make the business opportunity a bonus.
The third “W” David shares is where can they access this easily? Lay it out in it's most simplest form.
For example. “Your products come shipped directly to your door”, or “you log in to your back office and you can access your information 25 hours/day.”
People have got enough problems in their life, they've got enough worries. They just want to know that if they're going to do business with you, they know exactly what they're getting and they know they're going to get it easily.
The fourth “W” is when do they NEED to buy? Emphasis is on timing, urgency, scarcity.
If you have not given somebody a reason to act, they have no reason to act. Is there a time sensitive bonus you can give them?
Does your company offer an incentive such as a $1 enrollment, or when your purchase today you get this product for FREE?
The final “WHY” David says is why should they do business with you? What skills do you have that other's don't?
Can you create some bonuses that have some exclusivity where people feel like they are a part of something.
For example, could you learn a skill from a leader in your niche and offer to do a training for them where you show them what you've learned.
Doc's Thoughts on David Sharpe
Wasn't that helpful? What was the biggest takeaway you learned from Brian's interview of David Sharpe?
I'd love to know! Share it in the comments below and let's start a conversation!
Here are more attraction marketing resources that will help you get more leads, reps, and customers into your business with ease.
Want to know more of Cedric's attraction marketing secrets? Register to get VIP All Access to the Attraction Marketing Summit, where he is one of 39 featured trainers who will walk you through how to use attraction marketing to get more leads, reps, and customers into your business leveraging the internet.
When you get VIP Access, you will not only get access to the interview, but their playbook, and $3,447 in attraction marketing bonuses which will magically get people GET PEOPLE ASKING YOU ABOUT YOUR OPPORTUNITY on SOCIAL MEDIA… for FREE!
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To Your Success,
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P.S. If you're generating less than 10 leads per day for your business online, this will help you (and is on sale!) – Click Here for Instant Access
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