As each new day begins in most bustling cities across the globe, people engage in the daily activities to carry out our daily lives.
But just beneath that familiar veneer lies a darker world that many of us choose not to see as we go about our days. I’m talking of course, about the people on our streets.
This is a HUGE lesson for entrepreneurs.
The Tale of Two Beggars
There were once two beggars on opposite corners of the street.
The first of the men sat on the corner, looking disheveled, dressed in ragged clothes and with an old threadbare blanket covering his legs.
Upon closer inspection he wears dog tags from his service in the Vietnam war. He barely moved, begging courteously for anything he could get.
On the opposite corner, the other beggar would beg in the morning, then go and use his money to buy cheap and flashy goods that he could resell in the afternoon.
Our first beggar stays till the streets until late at night. He struggles to get up and walks with a very pronounced limp to the nearby homeless shelter for a meal.
He barely remembers his life before going to Vietnam. His platoon of soldiers are all gone now. He catches glimpses of them in his dreams.
Sometimes, he thinks he sees them on the streets as he’s begging for enough for a cup of coffee.
The Moral of the Story
At first glance two characters can seem much the same, but just by digging a little deeper you can find a completely different story.
Which would you rather have helped now? The beggar who is just making extra money for himself but actually has a home, or the war veteran who has been forgotten?
The same is true in our businesses. Often we will just see what’s on the surface.
In our online business we want to get everything across in that first glance.
Social media is also causing people to change how they interact online. 10 years ago all it took were keywords and flashy graphics to reach people.
Now people are looking for authenticity and substance. People do business with those who they know, like, and trust.
Don’t judge a book by its cover and don’t think others won’t eventually see what’s under yours.
Always seek conversations over conversions. You'll find that you will make a more powerful impact with people.
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To Your Success,
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