Are you dreaming of having a tribe of raving fan customers who buy from you over and over again but don't know where to begin? Today I'm going to share with you some tips I learned from top internet marketing expert Russell Brunson will help you.
Russell's specialty is teaching people how to turn a talent or passion into an income in as little as 48 hours by becoming an expert. When you understand this basic concept I'm going to share with you in this post, you will be able to make money off the 90% who say “NO” to your business opportunity.
If you've been a follower of my blog for some time, you will know that the following formula is crucial to your online marketing success.
BA + EA = SA
This formula states you must build an engage an audience before you sell to an audience. The question becomes, how do we build this audience?
This is where Russell Brunson comes in. Russell just recently wrote a book called Expert Secrets where he walks you through how to build a tribe of raving fan customers who will buy from you over and over again. Watch this short video which gives you a preview of Russell's book.
Building Raving Fan Customers
Russell broke down that to build raving fan customers, you need to build an audience. With that said, it can be a daunting task!
To help you find your audience, here are 4 guiding questions I learned from Russell.
Question #1: Where is Your Field of Expertise?
According to Russell, you don't need any certifications or degrees behind your name to be an expert. All you need is results in a specific area.
Russell identified three big markets that all expert business are based out of:
Now you're probably thinking “Doc, those are broad categories!” YES, they are. But, you only need a small piece of the pie to be successful.
So, you want to find a subniche within one of these areas that you're an expert in. Let me give you an example.
I was recently diagnosed with Type 2 Diabetes and have been able to lose weight and manage my blood sugars with low glycemic products. One of my primary businesses is marketing products and services exclusively to those who are diabetic.
Question #2: Would People Be Excited About My Opportunity?
It's so important to make sure they will be excited about what you want to share that will get them excited enough to take action.
Let's revisit my diabetes example. I know that one of the biggest challenges diabetics have is sugar free foods taste HORRIBLE and they leave an aftertaste in the mouth.
I have people who are searching and looking for yummy tasty food that doesn't leave them feeling deprived or having sugar crashes. Are people excited about learning about food products that can help them with their sugars? YOU BET!
Question #3: Is My Audience Irrationally Passionate?
Are you passionate about your expertise? Do you eat, breathe, and talk about it all the time to the point where you drive people crazy?
Now here's where Russell really gave me pause. Is your market just as passionate as you?
If you're having difficulty answering that last question, here are four test areas Russell looks for to see if his market is irrationally passionate.
- Communities: Facebook Groups, YouTube Channels, Podcasts, Forums
- Vocabulary: There is a common “language” to the market. For example, with diabetics we are talking “blood sugars”, “A1C scores”, “low carb diet”, etc.
- Events: webinars, live events, local conferences
- Experts: Are there established experts in your market who are selling products
Question #4: Is Your Audience WILLING and ABLE to Spend Money on Information?
Some people are willing, but don't have the money. On the other hand, there are those who have money, but don't want to SPEND.
You market must be WILLING and ABLE to do BOTH.
Doc's Prescription – Raving Fan Customers
Did these questions help you? What was the one question that gave you an “ah-ha” moment today to building raving fan customers?
Let's keep the conversation going by leaving a comment below!
Here's my prescription to help you get raving fan customers. I highly recommend that you pick up a copy of Russell's Expert Secrets book.
The book is free. All you need to so is pay a small shipping fee and it will come to your door. Click Here to pick up your copy.
Did this help you? If so, leave a comment below and share it with your friends on Facebook.
To Your Success,
Email: [email protected]
Need a coach? Check out my Work With Me Page where I help people every day.
P.S. If your upline does not have a step-by-step blueprint for ONLINE marketing success, check this out (unless you already have too may leads) – Click Here for Instant Access
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