Want to have more people reaching out to you to ask you more about your business? Stop acting like your guru and start being YOU! Today you'll learn from Toby and Layla Black a simple process to craft your story into a powerful message that resonates with your target market.

Make sure you share this with your team as this will help them.

Who are Toby and Layla Black?

Toby and Layla are passionate parents who are committed to freeing families around the world through online enterprise. They’re the epitome of an underdog story.

Starting from the basement of a bar. They’ve gone on to build a 7 figure invisible empire leveraging a story on social Media.

In the interview below with My Lead System Pro (MLSP) co-founder Norbert Orlewicz, Toby and Layla Black outline exactly how to turn your mess into a powerful message that will attract the perfect people to your business.

toby and layla black

Click Here to Get VIP ALL Access to Toby and Layla's Interview

How to Turn Your Mess Into a Message

I remember when I started my business back in 2010. I failed miserably and couldn't figure out why.

I studied the leaders and copied their scripts, tonality, and jokes. But it didn't work.

You see, I was trying to be someone else instead of being me. What people are looking for online, is authenticity. 

People who are REAL. Who have struggles and have overcome them. Somebody who can give them hope.

In the interview with Toby and Layla Black, they laid out a very simple strategy to take your mess and turn it into a powerful message that will attract people to you.

The first thing you need to do is view your life as a movie and write down three things in your life you're proud of and three things in your life you're not proud of. 

According to Toby and Layla,  this gives you a clean slate to attack this with how you feel, and want, and should attack it, rather than  how you think other people should feel.

Make sense?

The next step you need to do write a story of the day that you decided to be an entrepreneur, or the day that you made the decision to build your business? These guiding questions will help you.

  • What is the origin?
  • Why did you do it?
  • What sparked?
  • What changed in your life to make you want to do it?
  • What actions and emotions did you go through to build this thing?  

Don't worry about how long it takes to write the story. Then write it 3-5 more times.


This helps you gain more clarity and makes your story more real, more believable, and more YOU.

Then take this story and create a story engagement ad around it. Does it work?

You bet!

Check out this story engagement ad I did following their steps. Here are my results. 

toby and layla black

Doc's Thoughts on Toby and Layla Black

Wasn't that helpful? What was the biggest takeaway you learned from Norbert's interview of Toby and Layla?

I'd love to know! Share it in the comments below and let's start a conversation!

Here are more attraction marketing resources that will help you get more leads, reps, and customers into your business with ease.

Attraction Marketing: 7 Step Formula to Dominate

What is Attraction Marketing?

3 Step Attraction Marketing Formula

How to Write Facebook Story Ads

Want to know more of Toby and Layla's attraction marketing secrets? Register to get VIP All Access to the Attraction Marketing Summit, where they are one of 39 featured trainers who will walk you through how to use attraction marketing to get more leads, reps, and customers into your business leveraging the internet.

When you get VIP Access, you will not only get access to the interview, but their playbook, and $3,447 in attraction marketing bonuses which will magically get people GET PEOPLE ASKING YOU ABOUT YOUR OPPORTUNITY on SOCIAL MEDIA… for FREE!

All you need to do is click here to get your VIP All Access pass today.

Toby and Layla Black

Did this help you? If so, leave a comment below and share it with your friends on Facebook.

To Your Success,

 Toby and Layla Black

 Toby and Layla Black

Dr. Lisa Thompson's Blog

Skype: drlisathompson

Email: [email protected]

Need a coach? Check out my Work With Me Page where I help people every day. 


P.S. If you're generating less than 10 leads per day for your business online, this will help you (and is on sale!)  – Click Here for Instant Access

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