Have you heard of the phrase “underpromise and overdeliver?” In today's post I'm going to share with you how this phrase can potentially cripple your business.

Feel free to share this with your team as this will help them too.

Underpromise and Overdeliver Myth

McGraw Hill defines underpromise and overdeliver as “is a service strategy in which service providers strive for excellent customer service and satisfaction by doing more than they say they will for the customer or exceeding customer expectations.”

However, this can also be a point where it can hold you back from success. In Grant Cardone's book “Be Obsessed or Be Average” he devotes a whole chapter to how underpromise and overdeliver can actually cripple your business.

In the video below I break my takeaways I learned from Grant.

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Final Thoughts on Underpromise and Overdeliver

Did this help you? Which takeaway from the video resonated with you the most?

I'd love to know! Share it in the comments below and let's start a conversation!

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To Your Success,



Dr. Lisa Thompson's Blog

Skype: drlisathompson

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